Can you imagine spending over $100,000 for a Tesla and not changing the oil, checking tire pressure or rotating your tires? Of course not! Unfortunately, that is usually the case with most small business websites. Car maintenance like web maintenance allows the experts to keep everything in working order.
Businesses spend a lot of money on web design, SEO and advertising to drive web traffic so it is critical that people want to engage with your website so that they convert into customers. If you are using Google Analytics, a good measure for people who are leaving your website after viewing just one page is called bounce rate. Another measure of non-conversion is if people are browsing your site but they are not taking any actions like leaving their contact information or buying your products. Here, we have compiled some reasons why people leave and what you can do to fix these issues.
The proliferating use of smartphones and tablets is causing US consumers to spend a projected 345 million this year online according to Forrester Research. With 286 million US Internet users, having a beautiful, functional website is the single most important marketing tool that can drive sales. Your target market is looking for you online whether your website is great or not. If your website is not your best 24/7 salesperson, it might be time for a redesign. Here are some of the telltale signs that you should invest in a new website.
As a creative agency, we know how difficult it can be to come up with fresh and unique concepts everyday. As the web development arm for many web designers who do not code, mockups tend to look similar after a while. Designing outside of that style can be difficult so we have compiled a list of top resources that we use for design inspiration.
Having malicious code or spammy redirects on your WordPress website can cause Google to display “This site may be hacked” alert when someone searches for your website in Google. According to Forbes, 30,000 websites get hacked per day! To avoid losing traffic and being blacklisted, here is a step-by-step guide to help you remove the malware yourself.
An effective website is the product of both hiring the right web design team and how you manage them. If you have chosen a web design company based on their portfolio, track record and responsiveness rather than just price, chances are good that you will end up with a successful website if you manage them properly. Like most business relationships, projects run more smoothly when everyone is working towards a clearly defined goal. While there are no strict rules, here are some best practices to get the most out of your creative agency.