If you are like most people, you have dreamed of quitting the rat race and starting your own business. The thing is, a lot of successful business owners have started their companies on the side with nothing more than a website, myself included. Remember that the best time to plant a tree is today. Here, we have compiled a checklist of what the basic things you need to start a new website.
According to Animoto, 73% of people are more likely to buy something after watching a video. A professional video increases website engagement, puts a friendly face in front of your products or services and shows off what you do best. As a small business, you are also selling yourself and a video is great way of introducing yourself. Anyone who watches this video will think, “yeah these guys got it.”
Anyone who has hired a web designer or creative agency knows that the price of a website can vary a lot. If you don’t know what I am talking about try getting a few companies to quote for a ten page informational mobile-friendly WordPress website with the exact same requirements you will get quotes ranging widely from $500 to $50,000 or more. Below we discuss the various reasons why these huge discrepancies occur.
The key to a successful website and driving more sales is high engagement. When you create unique and entertaining content on a regular basis, your visitors will always come back for more which will increase sharing and your page rank in organic search. By increasing website engagement, you can more effectively convert your prospects into customers. Below are some simple ways to increase website engagement and improve user experience to better hone in on your target market.
So if you have ever considered a WordPress website, you have probably seen the millions of premade WordPress themes out there. A premade WordPress theme can be purchased for about $60-$100 which means you can save thousands on your website, right? Well, not exactly because these short-term savings can hugely reduce sales long run as premade themes are riddled with issues, which we have outlined below. You get what you pay for so buyer beware…
A lot of our clients are curious as to what we predict will be hot and new next year. We anticipate that all the web design trends for 2015 will continue to play out in 2016 with everything revolving around responsive web design and the mobile user experience. For the majority of companies who survive on business driven by their websites, forward-looking is the only way to approach a redesign project. Below, we have outlined some of our web design predictions.