Valentine’s Day spending this year is projected to be an estimated to be at an all-time high of $18.9 billion. About 55% of adults between ages 18-44 will celebrate Valentine’s Day by buying extravagant gifts or dining out. Guys shell out an average of $191 while women spend only about half of that suggesting that chivalry is not dead. Just because you do not own a floral shop, restaurant, spa or candy store does not mean you cannot capitalize on this huge retail holiday. Below are some marketing ideas to help you win your customers’ hearts this Valentine’s Day.
Many small businesses and startups come to us without a logo and just ask us to leave the top left corner of their WordPress website blank which is an asinine approach. Companies spend thousands (sometimes millions) of dollars and years creating and marketing their products and services. However, a purchasing decision is often made based on a customer’s first impression or gut feeling. This memory often comes from your logo. Investing in a professional logo design creates instant impact and sets the look and feel of other marketing initiatives like your website design.
Your web presence is the aggregation of every webpage, social media account, customer review or touch point on the Internet that is either owned by you or that mentions, links to, or refers to you. A successful web presence has a very broad reach and can increase brand awareness, followers, leads, sales and fulfill any other business goals you may have. With 97% of consumers researching products and services on the web before they buy, having a strong web presence an integral part of any marketing strategy all companies. It is no longer enough just to have a website because people consider all online media before purchasing.
An effective winery website needs to book events, sell wine and wine club memberships, generate leads and tell your brand story. Does your winery website do all of that? Most likely not. Thankfully, we have compiled a list of simple website tips to help you sell more wine.
Having web great content is just as important as a functional, beautiful website design. Convincing content takes considerable time and effort but you will be rewarded with more traffic from ranking better in search engines and a higher conversion rate. Content will always be king and no amount of SEO can compensate for poor content. You cannot expect to outsource your content writing to crowdsourcing websites like Fiverr for slave labor rates and expect it to perform. Below are some simple tips on how to write more persuasive website content.
According to Animoto, 73% of people are more likely to buy something after watching a video. A professional video increases website engagement, puts a friendly face in front of your products or services and shows off what you do best. As a small business, you are also selling yourself and a video is great way of introducing yourself. Anyone who watches this video will think, “yeah these guys got it.”
