Kwok Talk
How to Improve your Marketing to Increase Sales
Marketing is constantly evolving, so it’s important to stay on top of what strategies work in the present moment. However, there are a few things that remain constant despite changing technology and means of connecting with consumers. Here are the most essential things to do to become better at marketing your products and increase sales.
How to Optimize your Website for Mobile
Still don’t think that having a responsive website matters? If your website is not optimized for mobile devices, you are alienating over 3.3 billion smartphone users who are browsing the internet daily. Only 36% of small businesses have websites and only 81% of those websites are mobile-friendly so getting a responsive website is a no-brainer way to outwit your competition if you have not done so already. Not only do mobile users outnumber traditional laptop and desktop users, Google preferentially ranks responsive websites. Check to see if your website is being penalized with Google’s Mobile-Friendly Test.
Why your Website Needs Custom Logo Design
A logo is a symbol or graphic mark which represents your products or services and the company’s vision, often in a metaphorical way. A professionally designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. A great logo is simple, scalable, memorable, versatile, relevant and most importantly, custom, which is why those free logo makers and crowdsourcing websites like Fiverr are simply not cutting it.
How to Optimize your Blog for SEO
Blogging has really evolved since WordPress was first created in 2003. According to WordPress, 409 million read more than 21.5 billion posts per month. 81% of US online consumers trust advice and information from blogs. Marketers who actively blog generate 67% more leads than those who do not. One of the main reasons for blogging is that it helps improve your website’s organic ranking for specific search terms which is otherwise known as search engine optimization (SEO). Below are some easy tips to optimize your blog for search engines to drive more traffic to your website.
10 Tips to Make your Email Signup Form More Effective
According to Campaign Monitor, email marketing returns $44 for every $1 spent which is an astonishing 4400% return on investment, making it one of the most effective types of marketing and advertising. Email marketing keeps your company top-of-mind with your prospects and customers. For every email newsletter we send out, we receive a few requests for web design or development work so we definitely practice what we preach!
How Much Does a New Website Cost in 2019?
I don’t want to sound like a politician but the short answer is that “it depends.” You can use a website builder or customize a premade theme and purchase web hosting yourself for as little as $200 if you have want to take the time to learn how to do it. You can also hire a creative agency and pay $20,000 or more just for web design and development for that same website.
Create Irresistible Call-to-Actions that Generate More Leads
Herding website visitors is like herding sheep. They never do what you want them to do. They abandon their shopping carts, they don’t read your blog post entirely or they leave if your homepage fails to impress them in the first 2-3 seconds. Just like you need a Border Collie or Aussie Shepherd to herd sheep, you need a call-to-action to effectively herd your website visitors.
22 Effective Ways to Make your Website Conversion Skyrocket
A website conversion is when a visitor does something you want like subscribe to your newsletter, complete a lead generation form or buy a product. The percentage of total visitors that convert is called your conversion rate. You can spend thousands on SEO and Adwords but if your website doesn’t convert, who cares? A site with millions of visitors and a sucky conversion rate won’t pay your mortgage or fund your kids’ college educations.
We are a Top San Francisco Web Design Firm on Clutch!
The definition of quality web design is something that is ever changing. Thirty years ago when websites were little more than a landing page with some text and images, aesthetics was the name of the game. But with a more developed internet, the standards of quality have changed drastically. Even more important than how a website looks is how it functions, and we are proud to offer services that achieve the latter without compromising the former. In keeping up with the latest developments in our industry, we were pleased to discover something very interesting.
The Anatomy of Great Websites that Google Loves
Google is constantly tweaking its algorithm to improve its user experience by providing more relevant search engine results. Although the SEO landscape has greatly evolved over the years, how Google defines a beautiful, functional website has not. The most important factors are still quick loading time, responsive design and an engaging user experience. Here, we will discuss the elements of what makes up a great website that Google loves and preferentially ranks.
Why Update & Quick Fixes for WordPress 5
The long awaited WordPress 5.0 “Bebo” also known as the Gutenberg update is finally here! No, we are not taking about the German guy who invented the printing press in the 1400s. Unlike all the previous WordPress updates where there were security patches and minor feature updates applied, this update provides users with a block-based editor and the introduction of the Twenty Nineteen theme tailored for Gutenberg for a more intuitive site building experience. With this huge WordPress update breaking every single website we have updated, we decided to write a post and create a video about our experience. First off, why is it important to update your WordPress website?
Top 2019 Web Design Trends You Need To Know
In this fast-moving industry and in San Francisco and San Jose no less, it is crucial to keep abreast of the latest and greatest web design and development trends. The newest features, functionalities, layouts and styles convert more users and routinely keep our clients coming back for more. One year can be a lifetime in the web design world and what was popular last year very likely could be obsolete or faux pas this year.