Kwok Talk
How to Engage and Convert your Mobile Traffic
Even with Google’s Mobilegeddon update last year threatening to bury mobile-unfriendly websites in search results, the overwhelming majority of companies still have not adopted responsive web design or a mobile website. This is especially true for larger websites at the top because responsive web design is more complex to implement. With mobile searches having surpassed laptop searches in 2014, your website is loosing a lot of business if it is not engaging smartphone and tablet users. Below is a list of tips to increase mobile revenues.
Avoid these 5 Web Design Pitfalls
It is hard to ignore web design trends when designing your website but you might not want to blindly follow the hype to avoid some of these pitfalls. Trends are not always what they cracked up to be and can create annoying user experiences and poor SEO.
Valuable Advice for Powerful Logo Design
Many small businesses and startups come to us without a logo and just ask us to leave the top left corner of their WordPress website blank which is an asinine approach. Companies spend thousands (sometimes millions) of dollars and years creating and marketing their products and services. However, a purchasing decision is often made based on a customer’s first impression or gut feeling. This memory often comes from your logo. Investing in a professional logo design creates instant impact and sets the look and feel of other marketing initiatives like your website design.
How to Create a Successful Web Presence
Your web presence is the aggregation of every webpage, social media account, customer review or touch point on the Internet that is either owned by you or that mentions, links to, or refers to you. A successful web presence has a very broad reach and can increase brand awareness, followers, leads, sales and fulfill any other business goals you may have. With 97% of consumers researching products and services on the web before they buy, having a strong web presence an integral part of any marketing strategy all companies. It is no longer enough just to have a website because people consider all online media before purchasing.
Powerful Reasons to Outsource your Web Maintenance
Can you imagine spending over $100,000 for a Tesla and not changing the oil, checking tire pressure or rotating your tires? Of course not! Unfortunately, that is usually the case with most small business websites. Car maintenance like web maintenance allows the experts to keep everything in working order.
How to Improve Conversion with Social Proof
Social proof is when people influence others in ambiguous situations causing herding behavior. Social proof can be very powerful persuasion as over 70% of consumers read reviews before making a purchase. Here, we will discuss the different types of social proof and strategies to boost conversion.
Top Reasons Why People are Leaving your Website
Businesses spend a lot of money on web design, SEO and advertising to drive web traffic so it is critical that people want to engage with your website so that they convert into customers. If you are using Google Analytics, a good measure for people who are leaving your website after viewing just one page is called bounce rate. Another measure of non-conversion is if people are browsing your site but they are not taking any actions like leaving their contact information or buying your products. Here, we have compiled some reasons why people leave and what you can do to fix these issues.
Key Signs that You Desperately Need a New Website
The proliferating use of smartphones and tablets is causing US consumers to spend a projected 345 million this year online according to Forrester Research. With 286 million US Internet users, having a beautiful, functional website is the single most important marketing tool that can drive sales. Your target market is looking for you online whether your website is great or not. If your website is not your best 24/7 salesperson, it might be time for a redesign. Here are some of the telltale signs that you should invest in a new website.
Top Winery Website Tips to Sell More Wine
An effective winery website needs to book events, sell wine and wine club memberships, generate leads and tell your brand story. Does your winery website do all of that? Most likely not. Thankfully, we have compiled a list of simple website tips to help you sell more wine.
How to Win Over Your Prospects with Convincing Content
Having web great content is just as important as a functional, beautiful website design. Convincing content takes considerable time and effort but you will be rewarded with more traffic from ranking better in search engines and a higher conversion rate. Content will always be king and no amount of SEO can compensate for poor content. You cannot expect to outsource your content writing to crowdsourcing websites like Fiverr for slave labor rates and expect it to perform. Below are some simple tips on how to write more persuasive website content.
Top Websites for Design Inspiration to Boost Creativity
As a creative agency, we know how difficult it can be to come up with fresh and unique concepts everyday. As the web development arm for many web designers who do not code, mockups tend to look similar after a while. Designing outside of that style can be difficult so we have compiled a list of top resources that we use for design inspiration.
How to Generate Leads from Twitter
Twitter can help you grow your business if you use it properly. It can help you generate leads, build relationships with your prospects and strengthen your brand. All of this is possible if you build a large base of followers and engage on a regular basis. People are much more likely to hire a company that they follow on twitter which is how we have gained some our new clients recently. For years we had about 300 followers, dismal engagement and did very little with our account. However, we recently doubled our following in two short months and generated some leads by executing some of the simple tips below.