Kwok Talk
Kick-Ass Secrets to Convert More Traffic into Sales
A website conversion means getting your visitors to do what you want them to do, whether that is to subscribe to your newsletter, register for a webinar, complete your contact form or buy your products. An average conversion rate is about 1-3% but it really varies greatly based on your industry and prices. Obviously it is much easier to sell a $1 item than it is to sell a $1,000 item.
Web Design & Web Development are not the Same
Many people use the terms “web design” and “web development” interchangeably but they are two vastly different terms. Usually, a great web designer is not also a great web developer and vice versa so it is important that you hire a creative agency that employs both of these roles. A quick Google search in San Francisco says that an average web designer makes $62,250 whereas an average web developer makes $85,881. Why the big difference? Well imagine an eCommerce website. It doesn’t matter how immaculately designed it is, nothing else matters if it cannot process transactions.
Free High-Quality Images for your Website!
Photos really enhance your user experience by helping your visitors visualize your messaging. However, with iStock’s recent price hikes, it is difficult for small website owners to justify paying over $30 for an image each time they want to publish a blog post every few days or so. So we did a little digging around and found some free stock photography websites with search for commercial use that do not require attribution! These free images are very comparable to other images you would normally have to purchase.
Top Trends That Will Shape Web Design
The web has evolved a lot over the last two-plus decades but some longtime web designers and developers have remained set in their ways. Sure I don’t see them being out of work anytime soon but it is it is important to keep abreast of the trends. I remember graduating in 2005 in graphic design only to find that there were very few print design jobs out there because the web was making all of them obsolete. However, even today, there are still colleges churning out graphic design majors like there is no tomorrow despite the bone-dry market. Thus, here are some very noteworthy, game-changing trends to remember when you are cranking out your next Photoshop mockup or mobile-friendly website.